Red Ribbon Week began after the kidnapping, torture and brutal murder of the Dug Enforcement Adminstration (DEA) Agent Enrique “Kiki” Camarena in 1985. Soon, representives of the Mexican Federal Juderal Police presented a tip to DEA Agents claiming that Agent Camarena had been mistakenly kidnapped by a man of three sons. The following year the California State PTA adopted the Red Ribbon Campaign. Then, in 1988 Red Ribbon Week was recgonized  nationally with president Ronalf and Nancy Regon serving as the Honorary Chairs. Today, the Red Ribbon Campaign brings millions of people together to raise awareness regarding the need for alchol, tobacco, and other drug and violence prevention.